Built for trades

Winston answers the phone
while you're on a ladder.

📞

Never lose a $5K lead to the guy down the street. The average trades business misses 35–40% of inbound calls. Winston picks up every one, qualifies the lead, and books the appointment — while you're in the crawl space, on a roof, or under a sink.

🧮

Your estimator builds your quote using current regional average rates. Catches the parts you usually forget — the Ramset nails, the Z-hangers, the pipe boots — so you stop paying the Stupid Tax on every job.

⭐

Every job earns a review. Every review is an asset. At 2,000 reviews, your business is worth multiples of what the same operation with 12 reviews sells for. We automate the collection and protect every star you earn.

Get started — $49/mo Browse all trades →

$49 · $249 · $349 locked · $499 · $1,199 · Cancel anytime ·

How it works

The whole system.
In contractor terms.

No jargon. Here's exactly what Ligo does for your trade business.

Automated Receptionist

Winston answers the phone while you're on a ladder.
Never lose a $5K lead to the guy down the street.

You're elbow-deep in a drain cleanout. Someone calls for a full bathroom remodel — big job, real money. They get voicemail. They call the next guy in Google. You lose $5K in 45 seconds.

Winston answers every call, qualifies the lead, asks the right questions, and books the appointment into your calendar. You come down from the ladder and see a confirmed estimate request waiting.

24/7 live call answering — no missed calls, ever
Lead qualification before it reaches your calendar
Appointment booking straight to your schedule
After-hours coverage — weekends, holidays included

Trade-Calibrated

Material Intelligence

Your estimator builds quotes using current regional average rates.
Stop paying the Stupid Tax on every job.

You quote a deck build from memory. The number lives in your head, sometimes off by hundreds. You eat the margin or you have an awkward conversation.

Your estimator builds your quote using trade-calibrated material and labor rates based on current 2026 regional averages, catching the parts you usually forget — the Ramset nails, the Z-hangers, the flashing tape, the pipe boots. The Stupid Tax disappears.

Trade-calibrated material and labor rates based on current regional averages
Trade-specific parts checklists — catches what roofers forget
Voice-to-estimate — say the job, get the quote
Margin protection built in — invisible markup baked into every quote

Review Engine

Every job earns a review automatically.
The asset compounds whether you look at it or not.

You mark the job complete. Ligo fires a four-stage touchpoint sequence — confirmation, en route, midway, and completion. The happy customer gets routed to your Google review page. The unhappy one goes to a private feedback form where you can fix it before it goes public.

Bad review hits anyway? Review Shield detects it in minutes, drafts a professional response, and files a removal request if it qualifies.

4-stage automated review request sequence per job
NPS pre-filter — only happy customers reach public review platforms
Real-time monitoring across Google, Yelp, BBB, Angi, Facebook, Nextdoor
Smart response drafts for every negative review

Google Business Setup

Most contractors have a Google Business Profile.
Almost none have it set up correctly.

Wrong service areas. Missing category. No photos. Wrong phone number. An incorrectly configured Google Business Profile costs you ranking every single day — and most owners don't know it's broken.

We build it, configure it, and maintain it. Every quarter we run a Tune-Up to keep it fresh as Google's algorithm updates.

Google Business Setup — done-for-you ($149) or guided ($100)
Quarterly Google Tune-Up — keeps ranking fresh ($99 every 3 months)
Photo updates, post scheduling, category optimization
Review monitoring tied directly to your GBP

Custom Website

A website that books jobs, not just shows up in search.

Every tier includes a professional multi-page website — Home, Services, About, Reviews, Contact, Service Areas. Built on Cloudflare Pages for sub-second load times. Includes the Winston chatbot out of the box. Hosted at yourshop.ligolaunch.com (Review Engine) or your own domain (Pivot and above).

Custom Website Build — $299–$499 one-time. Full build including your logo, colors, services list, photos, and the Winston chatbot configured for your trade and service area. Built on Cloudflare Pages — not Squarespace, not Wix.

Multi-page: Home, Services, About, Reviews, Contact
Winston chatbot pre-installed and configured for your trade
Sub-second load on Cloudflare's global network
Mobile-first, Google Core Web Vitals optimized
Your custom domain included at Pivot tier and above
Schema markup for rich snippets in search results

Your Business Team

Meet Winston,
your first employee.

You hired Winston before you hired anyone else. He shows up every day, never calls in sick, never misses a call. Then at $249/month, he brings his whole team — your Estimator, your Bookkeeper, and your Scheduler.

Your Secretary

Winston

Answers every call 24/7 — while you’re on a roof, in a crawl space, or driving between jobs. Qualifies the lead, books the estimate, and texts you the summary. No missed calls. No $5K jobs going to the competitor down the street.

Included from $49/mo

Your Estimator

Trade-Calibrated Quotes

Builds your quote using current regional average rates for your trade — and catches the parts you usually forget. The Ramset nails. The pipe boots. The flashing tape. The Stupid Tax disappears. Voice-to-estimate: say the job, get the quote.

Unlocks at $249/mo · Business in a Box

Your Bookkeeper

Job-Level Profit Tracking

Snap a material receipt. Log a subcontractor payment. Track mileage. Ligo categorizes everything by job and keeps your books clean. Walk into a bank for a vehicle or equipment line with clean financials already in hand.

Unlocks at $249/mo · Business in a Box

Your Scheduler

Full Job Calendar + Route Optimizer

Your schedule builds itself as Winston books estimates. Route optimization groups nearby jobs. Automated reminders fire the night before. Customers stop no-showing because they got three confirmations. Your crew knows exactly where to be.

Unlocks at $249/mo · Business in a Box

Pricing for Trades

Start at $49.
Lock the Founders Box tier at $349 for life.

Three tiers cover 95% of trade businesses. Pick the one that matches where you are today.

Entry

Review Engine

$49 /month

Professional website on ligolaunch.com subdomain
Google Business Profile — done-for-you setup
Automated review collection after every job
Digital e-card + branded email signature
Simple job tracker
2 seats · 25 QR stickers mailed to you

Start Review Engine

Growing

Business in a Box

$249 /month

Everything in Review Engine
Bookkeeping module — job-level profit tracking
Maintenance Plans engine — recurring homeowner revenue
Mileage tracking + contractor document templates
Aerial sq-ft Estimator — measure from satellite, quote before you drive there
Your own custom domain
4 seats · 100 QR stickers

Start Business in a Box

⚡ VIP Ignition — One-Time Setup Service

Not ready to run the platform yourself yet? VIP Ignition is a done-for-you reputation rebuild and full system install. We audit every review platform, clean up what we can, configure your entire Ligo system, and hand you the keys with a 30-day check-in call.

$1,500

One-time · Converts to any monthly subscription after

Review Cleanup — audit across Google, Yelp, BBB, Angi, Facebook, Nextdoor
Removal requests filed for every eligible bad review
Google Business Profile built or rebuilt from scratch
Winston configured for your trade and service area
Review collection live before we hand off
30-day follow-up call included

Book VIP Ignition →

Subcontractor Portal — $0/sub

$0 · Sub Seat

Bring your subs in. They get the app. You stay in control of the project. Their seat is $0 — it lives alongside your paid plan, not instead of it. Invite as many crew members as you run.

Jobsite photo uploads — before/after docs attached to every job
Time tracking + GPS check-in per site visit
Subs get paid directly to their bank
In-app messaging with the main contractor
Native-SMS review handoff — your customer gets the request, not theirs

Invite Your Crew → Free

Winston answers the phone
while you're on a ladder.

The whole system.
In contractor terms.

Meet Winston,
your first employee.

Tap the green button.
Hear Winston answer your calls.

Start at $49.
Lock the Founders Box tier at $349 for life.

Let's talk about your business.

Winston answers the phone while you're on a ladder.

The whole system.In contractor terms.

Meet Winston,your first employee.

Tap the green button.Hear Winston answer your calls.

Start at $49.Lock the Founders Box tier at $349 for life.

Let's talk about your business.

Winston answers the phone
while you're on a ladder.

The whole system.
In contractor terms.

Meet Winston,
your first employee.

Tap the green button.
Hear Winston answer your calls.

Start at $49.
Lock the Founders Box tier at $349 for life.